Trailblazing infographics for CVS Health
The impact hhelped support the development of more successful smoking cessation programs.
Visual.ly team
Nikki Davis: Infographic Designer
Project Manager
Creative Director
Art Director
Journalist
Copywriter
Client-side: Marketing and Brand team at CVS Health
Skills
Illustrative concepts
Storyboarding
Data graphics
Infographic style
Audience
Primarily health care stakeholders - payors and providers.
Summary
Create branded data graphics and relatable scenes based on CVS Health customer data and related insights to deliver key messages to B2B audiences.
Brief
Create a series of 13 infographic campaigns to promote greater awareness of CVS Health and reinforce their positioning as a health company.
Outcome
CVS Health successful rebrand praised in media, these being the highest performing assets online and heavy promoted yearly for three years.
