Trailblazing infographics for CVS Health

The impact hhelped support the development of more successful smoking cessation programs.

Visual.ly team

Nikki Davis: Infographic Designer

Project Manager

Creative Director

Art Director

Journalist

Copywriter

Client-side: Marketing and Brand team at CVS Health

Skills

Illustrative concepts

Storyboarding

Data graphics

Infographic style

Audience

Primarily health care stakeholders - payors and providers.

Summary

Create branded data graphics and relatable scenes based on CVS Health customer data and related insights to deliver key messages to B2B audiences.

Brief

Create a series of 13 infographic campaigns to promote greater awareness of CVS Health and reinforce their positioning as a health company.

Outcome

CVS Health successful rebrand praised in media, these being the highest performing assets online and heavy promoted yearly for three years.