CVS Health’s Infographic-Powered Rebranding
“The (campaign’s) impact helped support the development of more successful smoking cessation programs.” —CVS Health executive
Team:
Visual.ly team in collaboration with the Marketing and Brand team at CVS Health
My Role:
Infographic designer
Audience:
Primarily health care stakeholders – payors and providers
Following a name change and the decision to end the sale of tobacco products, CVS Health was looking for a fresh approach to promote their new, streamlined image.
Our mission was to design and produce an array of creative content (primarily infographics) aiming to communicate the new marketing strategy’s key messages.
In order to reshape the company’s image as health-focused, we collaborated with CVS Health’s creative director to develop 13 infographics. Getting to the final product wasn’t an easy feat. We were handed a wealth of data and had to go through multiple iterations until the information was at its most impactful. The process demanded attention to detail as we were not only creating content for immediate consumption but templates to be used going forward.
From concept to completion, let us capture your vision with creative s...
30 min
The results exceeded everyone’s expectations. The media praised CVS Health’s successful rebrand. Our infographics became the campaign’s highest-performing assets online and were heavily promoted for three years.
This collaboration helped reinforce CVS Health’s positioning as a leading company committed to promoting health awareness.
