Diverse Designs for Oracle
The natural handmade textures are inspired from data to add interest and delight without getting in the way of functionality.
Outcome
One of the biggest changes in the rebrand was the new Oracle Sans font, it was more functionally expressive being unique to Oracle. The second notable change was the shift to a warmer red and the quantity it was used. They no longer wanted to shout about it and smaller colours were more meaningful, brown being the differentiating neutral. With the overarching theme being ‘humanity in every interaction’.
Visual.ly team
Nikki Davis: Graphic Designer
Project manager
Creative director
Copywriter
Client-side: Marketing Team at Oracle
Skills
Illustrative concepts
Rebranding
Editorial-style design
Advanced PowerPoint
Asset management
Audience
IT, procurement and C-level decision-makers, software users, influencers.
Summary
Bootstrap the new look into existing templates and guides, create new layouts on the go and purposefully use the new hand-crafted artwork with appropriate messaging.
“What we're looking for is something very simple and visually arresting. Yet still meets Oracle's brand standards and conveys the appropriate tone.”
Brief
Lift-and-shift 11 highest performing assets and create 4 new campaigns inspired on new insights. Create marketing material such as presentations, digital ads and internal comms to promote and launch new products and features.
