Bi-seasonal report for Lloyds Bank
The impact helped raise their digital profile to be seen as a business bank that understand and share society's risk.
Adaugeo Media team
Nikki Davis: Infographic Designer and Art Director
Finance Copywriter
Creative Producer
Client-side: Financial Journalist at Lloyds Bank
Creative Director at Lloyds Bank
Skills
Illustrative concepts
Storyboarding
Data graphics
Editorial design
Infographic style
Audience
B2B Finance executives and directors
Summary
Translate internal insights to help create long-form digital assets while trying to future-proof the longevity of the new design into the overarching brand.
Brief
Create 3 infographic-style reports focussing on the pressures of British businesses. Extend branding to incorporate infographic-style editorial for this cornerstone content.
Outcome
I created a versatile editorial style design to be used in print and online purposefully hand-crafting unique evergreen assets including various layouts within templates, custom chart illustrations and iconography according to key messaging along with data viz graphs based on years of statistical data collected.
