Bi-seasonal report for Lloyds Bank

Lloyds Bank wanted to create a bi-seasonal report and I was head-hunted to be part of the team to extend their branding to incorporate infographic-style editorial for this cornerstone content.

The challenge was to translate their internal insights to help create long-form digital assets while trying to future-proof the longevity of the new design into the overarching brand.

It's several years on now since we introduced the new assets and while I'm no longer part of the creating the ongoing content, it makes me proud to see how its evolved and to have been part of such an amazing team.