Bi-seasonal report for Lloyds Bank

The impact helped raise their digital profile to be seen as a business bank that understand and share society's risk.

Adaugeo Media team

Nikki Davis: Infographic Designer and Art Director

Finance Copywriter

Creative Producer

Client-side: Financial Journalist at Lloyds Bank

Creative Director at Lloyds Bank

Skills

Illustrative concepts

Storyboarding

Data graphics

Editorial design

Infographic style

Audience

B2B Finance executives and directors

Summary

Translate internal insights to help create long-form digital assets while trying to future-proof the longevity of the new design into the overarching brand.

Brief

Create 3 infographic-style reports focussing on the pressures of British businesses. Extend branding to incorporate infographic-style editorial for this cornerstone content.

Outcome

I created a versatile editorial style design to be used in print and online purposefully hand-crafting unique evergreen assets including various layouts within templates, custom chart illustrations and iconography according to key messaging along with data viz graphs based on years of statistical data collected.