Lloyds Bank's Working Capital Index: Insights into UK Business Financial Health
The impact helped raise their digital profile to be seen as a business bank that understand and share society's risk.
Team:
Adaugeo team in collaboration with the Financial Journalist and Creative Director at Lloyds Bank
My Role:
Art director and graphic designer
Audience:
B2B finance executives, investors and directors
The goal for Lloyds Bank was to build trust and engage with the B2B sector through sharing high-value internal data. To accomplish this, the ‘Working Capital Index’ report was produced to help answer the market's biggest questions. Alongside long-term colleagues at Adaugeo Media who directed and wrote the report, I played a key role in the production, design and data illustration.
Today, the Working Capital Index has become a reliable barometer of the UK's business health and is highly regarded among the Lloyds audience.
By closely collaborating with Lloyds' team and the editor-in-chief, we developed a narrative and produced a 35-page report comprising regional and national insights into the UK's working capital.
Our challenge was to convey Lloyds' internal insights and create long-form digital assets that were future-proofed to align with the brand's overarching design.
The project's inception began with a meeting with the director team, which provided insights into the starting point. We then meticulously sifted through raw data and planned the project with integrity, sincerity and accuracy in mind.
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30 min
The report also provides analysis and commentary on the key trends and challenges facing UK businesses in managing their working capital, such as late payments, supply chain disruptions and the impact of economic uncertainty.
Overall, it's a useful tool for businesses, investors and policymakers to understand the financial health and performance of the UK economy.
The report measures the efficiency of working capital management among UK businesses and provides insights into businesses' cash flow, liquidity and financial health across different sectors.
The index is based on a survey of over 700 UK businesses, covering manufacturing, construction, retail and services sectors. The survey measures a range of working capital metrics, including inventory turnover, debtor days and creditor days, to calculate businesses' overall working capital performance.