Cloud Comic Campaign
The impact helped inspire natural textures and patterned styles with a handcrafted theme in Oracle's Redwood rebrand.
Outcome
By the time the third comic book came around the Oracle Redwood rebrand was well underway and once again we were challenged, this time with integrating the new look within the new version of the comic without compromising the integrity of the first two.
It went viral and was featured as their
Twitter cover for six months.
It was heavily promoted yearly for three years and turned out to be the highest-performing creative asset across Oracle Utilities’ social media.
Summary
The challenge was to create and produce an alternatively branded asset aimed at c-suite decision-makers to associate Oracle Utilities with lighter, more fun content that sees cloud issues in a unique way. All previous infographics and ebooks were based on stats and data insights, but this one was to be the first truly creative piece without any study or academics behind it.
They aimed to break free of the traditional brand style. Something that would be more emotional rather than educational and appeal to the audience.
Brief
Envision the first one as an origin story with the superhero being the cloud unleashing the internal power while referencing a few comics such as Batman and The Flash to help with audience building as well. The client was intending to publish this on their website as gated content and featured heavily on social media with its hashtag #thecloudreigns, we would then follow with two subsequent editions based on success metrics.
Visual.ly team
Nikki Davis: Specialist Illustration Designer
Creative Director
Project Manager
Copywriter
Client-side: Social Media Director at Oracle Utilities
Skills
Illustrations
Comic book layout
Audience
C-suite decision-makers, affiliates, software users and utility engineers typically aged around 40-60s.
