Marketing trends eBook for LinkedIn

What should the audience remember? “LinkedIn is the expert in B2B marketing – we know where the industry is going and can help you succeed as a B2B marketer.”

Outcome

I created Linkedin's first and flagship eBook with custom designed illustrations and charts, unique to the campaign's messaging with the help of their fun and vibrant brand guidelines.

I also created 3-month's worth of derived social assets to launch and promote directly on the platform.

Summary

Create a fun, yet educational resource piece to market from high-value, well-received content from presentations, webinars and client meetings.

Brief

Design simple, 2D geometric shapes that compose theme background images, no stock photography. Clean, consistent typography with a bold colour palette against a spacious and dynamic layout referencing minimalist movie posters.

Visual.ly team

Nikki Davis: Graphic Designer

Project Manager

Creative Director

Copywriter

Client-side: Global Strategy Lead at LinkedIn

Global Brand Lead at LinkedIn

Skills

Illustrative concepts

Storyboarding

Chart graphics

eBook layout