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Surprising Insights Into Infographics

Infographics have been around for centuries; while the term “infographic” may be relatively new, the use of visual aids to convey information dates back to ancient civilizations.

Infographics are now regarded as one of the most effective content marketing tactics, with 65% of marketers stating that they are an important part of their overall marketing strategy, according to a study by the Content Marketing Institute. They increase engagement and research shows that people are more likely to share content that includes visual elements.

They can be powerful tools to help explain a product or service, showcase industry trends, present survey data or highlight research findings.

Three types of infographics:

  1. Statistical infographics: these are used to visualise statistical data, such as graphs, charts, and diagrams.

  2. Informational infographics convey information such as timelines, flowcharts and maps.

  3. Narrative infographics: these tell a story, such as step-by-step guides, case studies, comparisons and comic book styles, such as the one below.

The average cost of an infographic ranges from £250-£1,200 depending on factors such as complexity and level of detail required, with some being as much as £4,000 or more.

Edward Tufte is one of the most famous infographic designers. He is the author of several books on data visualization, including my favourite “The Visual Display of Quantitative Information” filled with fascinating graphical and statistical analyses, featuring famous works by Florence Nightingale and Joseph Minard. Tufte is known for his minimalist and clear design style and his work has been praised for its ability to communicate complex information.

Infographics can be designed for different languages and cultures. Because they rely heavily on visuals, they can be designed to be easily understood by people who speak different languages or come from different cultural backgrounds. This makes them useful for global marketing campaigns and other cross-cultural communication efforts. The Olympics is the most famous example, but other examples include hospitals and governments.

Infographics can be interactive. While most infographics are static images, some designers (like me) create interactive infographics that allow viewers to engage with the information more effectively. Interactive infographics can include animations, videos and clickable elements that enable viewers to explore the data in more detail.

I can help you create infographics that will capture your audience's attention and achieve your objectives.

Get in touch with me or feel free to subscribe for latest tips, trends and insights on creating effective infographics.


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