UK-based art director and graphic designer

My story

I was 14 when a school camp took us to a local, buzzing creative agency. Magazines, storyboards, wooden floors, vogue lettering, Neville Brody, logos and a pinball machine. I fell in love and I knew that's where I wanted to be when I was older. Originally from Cape Town, I studied graphic design at the Ruth Prowse School of Art. Since the beginning of my career, I've been creating professional branded content, identifying a narrative angle to add meaning and relevance.


After more than a decade of working in agencies and publishers in the advertising industry, I set up my own infographic studio, creating and producing professional branded content for clients.


Fast forward to the present and I still treat every project as my latest masterpiece and strive to push my imagination to tell visual stories to inform, educate and entertain audiences. I do this through years of practiced techniques using a unique combination of typography, data, photography, artwork and colour to create memorable material.

I am a senior designer and certified creative director on and you can also hire me on the Working Not Working platform too.

Notable accomplishments

  • 145 projects and certified creative director on marketplace 

  • Hand-picked to help bootstrap new brand direction into refreshed digital comms for Oracle 

  • Directed infographic campaign for CVS smoking cessation 

  • Helped create an acclaimed bi-seasonal report for Lloyds Bank

  • Double-page spread editorial featured in Forbes 

  • Infographic editorial featured in The Economist

  • Several viral infographics featured in the Huff Post

What I'm doing now

At the moment I am working on on a brand lift-and-shift for a Fintech start-up and also helping to fulfil demand on technical PowerPoint slides for a production agency.

I create resizable, #editabledesignassets in PowerPoint. Take a look on my blog at the delights Arial has to offer...

Let's talk design

Thanks for submitting!